Customer
Atomic Golf
Location
Las Vegas, NV
Industry
Golf Entertainment
Platform
Rex
Company Overview
Atomic Golf is one of Las Vegas's most ambitious entertainment venues, bringing a 100,000 square foot, 100-bay golf experience to a city that sets the standard for elevated nights out. Spread across four levels just north of the STRAT on the Strip, the venue holds over 3,200 guests at peak capacity, with a cannon bay, Flite Golf tracking technology, six bars, and a central kitchen running simultaneously.
Since opening in March 2024, Atomic Golf has hosted concerts, large-scale events, and everything in between, positioning itself as one of the most versatile entertainment destinations in Las Vegas. In June 2025, Newsweek named Atomic Golf the Best Golf Entertainment Venue in the country, a fan-voted recognition that the model is working.
Activities
The Challenge
Atomic Golf didn't open with the model that made them successful. Early on, the team modeled their experience after the established players in the category, offering premium reservation tiers where guests could book a bay upfront at a steep price. A $500 booking with a $200 spend credit sounds like a premium experience. In practice, guests saw the upfront cost and walked away. The credit didn't offset the sticker shock, and conversion reflected it.
So the team started adding options. Golf enthusiast packages, walk-in rates, bachelor party packages, event tiers. At one point they had eight or nine packages available.
"We probably had eight or nine different packages at one point. It was just too much for the guest to digest."
— Bobak Mostaghasi, Founder and CEO of Atomic Golf
Online reservations were stuck at $2,000 to $3,000 per day. The complexity wasn't building revenue. It was getting in the way of it.
The Solution: Flexibility to Find What Works
When Atomic Golf switched to Rex, the first thing that changed wasn't their pricing or their packages. It was their ability to move.
Their previous system made experimentation slow and costly. Updating a package meant working around constraints. Testing a new model meant committing to it before knowing if it would land. Rex removed that friction entirely. The team could update packages in minutes, push changes live immediately, and see the impact in real booking data the same day.
That flexibility turned the following months into a genuine discovery process. The team tested the fast pass model. They built specialty packages for different guest types. They layered in premium tiers and watched how guests responded. None of it was guesswork in the dark. Rex gave them the speed to treat their own venue like a product they were actively improving, and the data to know when something wasn't working.
The breakthrough came when they stopped adding options and started removing them. Eight or nine packages became three: Silver, Gold, and Platinum. Each one all-inclusive, clearly differentiated, and simple enough that a guest could make a decision without decoding pricing structures or calculating credits.
"Before, we were doing $2,000 to $3,000 a day in reservations. When we switched to this simplified all-inclusive model, we started booking more than $30,000 a day."
— Bobak Mostaghasi, Founder and CEO of Atomic Golf
The real shift behind that number was clarity. Guests understood what they were buying, which allowed them to book faster and arrive ready to engage. Without Rex's flexibility to iterate quickly, that answer might have taken years to find, if it was found at all.
Why It Worked in Las Vegas
The timing aligned with something real happening in the market. As the cost of a night out on the Strip has continued to climb, Atomic Golf's all-inclusive model positioned them as the value play in a city where value has become rare. Guests know exactly what they're getting. There's no ambiguity at check-in, and the experience feels generous relative to everything else competing for the same entertainment dollar.
"You can't have people standing around trying to figure out what they booked or where they're supposed to go. At this scale, it has to be clear, it has to be fast, and it has to work every time."
— Bobak Mostaghasi, Founder and CEO of Atomic Golf
A Connected Operation: Rex, GoTab, and Tripleseat
For a venue at Atomic Golf's scale, the booking system is only as good as what it connects to. Rex sits at the front of the guest journey, handling online reservations, package selection, and deposits. When a guest books through the Atomic Golf website, the Rex-powered booking flow is seamless enough that it doesn't feel like a separate system at all.
"So right now you can go on our website, press the book now button. It takes you to Rex. It's seamless because it doesn't even seem like you're going to a different website."
— Bobak Mostaghasi, Founder and CEO of Atomic Golf
Rex to GoTab
From there, Rex passes the reservation directly into GoTab, Atomic Golf's POS system. The guest's name, deposit, package tier, and bay assignment are already waiting when they arrive. Staff see the full picture instantly, no manual handoffs, no verbal rundowns, no written notes. Servers know what package a guest is on before they say a word.
"And that tab goes to the actual bay that the player is on."
— Bobak Mostaghasi, Founder and CEO of Atomic Golf
Rex to Tripleseat
For larger group events and BEOs of 24 or more guests, Atomic Golf uses Tripleseat to manage the sales and coordination side of high-touch bookings. Rex integrates with Tripleseat as well, keeping reservations and event operations in sync without requiring duplicate entry between teams.
The result is an operation where a booking made online doesn't just fill a bay. It flows into food and beverage service, populates the event management system for group bookings, and gives staff the context they need to deliver without friction.
"We want companies that will work with us, listen to the problems we're having, and figure out solutions. You're not dealing with two big conglomerates that have one way of doing things and can't be flexible."
— Bobak Mostaghasi, Founder and CEO of Atomic Golf
Two Years In
Atomic Golf hit their second anniversary in March 2026. The vision started during the pandemic in late 2020, and what they've built since reflects both the ambition behind the concept and what becomes possible when the right infrastructure is in place.
- Over 55,000 reservations processed
- Nearly 237,000 guests served
- More than $8 million in revenue booked through Rex
- Guests booking months in advance
The business looks nothing like it did 18 months ago, and the combination of Rex's flexibility, the all-inclusive model, and a fully connected tech stack is a material part of that story.
"We're just getting started. The goal is to keep building something people want to come back to, something that works every time, no matter how busy it gets."
— Bobak Mostaghasi, Founder and CEO of Atomic Golf
Why Rex
Rex is built specifically for activity venues where flexibility and speed of iteration matter as much as the booking experience itself. For Atomic Golf, the ability to quickly reconfigure packages, test new models, and connect to the tools already running their business was the unlock.
The all-inclusive pivot wasn't just a smart commercial decision. It was only possible because Rex made it easy to try, easy to change, and easy to scale once the right answer was found.
