In 2020, REX launched an initiative to solve a significant issue within the eatertainment sector. Many venues invested in attractive interiors and polished websites but neglected their online reservation systems — the critical gateway attracting guests.
The company focused on developing features that optimize reservations, improve guest satisfaction, and reduce operational time. With a small team prioritizing product development over branding, they moved swiftly while pursuing product-market fit.
After facilitating experiences for millions of guests over two years, leadership recognized a misalignment between their brand presentation and actual identity.
Our Mission
We're on a mission to create more fun by connecting people to unique experiences.
The original logo failed to reflect this mission — it lacked personality and didn't convey their purpose. This realization sparked a comprehensive rebrand.
Defining the Brand
The team identified five defining brand characteristics: Fun, Empowering, Tasteful, Confident, and Welcoming.
They explored vintage signs, sports teams, and leisure brands for inspiration when designing the new wordmark. The refreshed logo features fluid typography with playful letter interplay, honoring classic pastimes like bowling and golf.
New Tagline: Ready to Roll!
"Ready to Roll!" represents a launching point for entertainment planning and signals enthusiasm for participation.
The rebrand encompasses a complete visual overhaul including logo redesign, website refresh, color palette updates, and messaging refinement.
