Why Memberships Are the Future of Activity Centers and Entertainment Venues

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We’re unpacking one of the most important trends transforming venues across the board: memberships. From high-end restaurants to family entertainment centers, everyone’s talking about them—and for good reason.

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We'll discuss the why, what, and how of launching impactful membership programs. Below is a deep dive into their key takeaways and actionable advice for any venue considering jumping into the membership game.

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Why Are Memberships So Hot Right Now?

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Predictable Revenue in Unpredictable Times

Businesses crave predictability—especially after years of economic turbulence. Memberships provide that stable monthly (or annual) revenue stream, unlike walk-ins or one-off food and beverage sales.

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A Shift in Consumer Behavior

The post-COVID consumer is different. Spontaneous visits are less common. People seek familiarity, value, and a sense of belonging. Memberships offer comfort, convenience, and perks that keep regulars coming back.

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What Makes a Membership Program Successful?

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1. Crafting the Right Offering

Not every guest wants the same thing. Offer tiered plans to capture a wider audience—from casual visitors to hardcore enthusiasts.

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• Entry-level perks: Early booking access, modest discounts.
• Premium perks: Unlimited access, exclusive events, priority booking windows.
• Tailored plans: Golf swing junkie? Offer all-hours simulator access. Family fun seekers? Family packages with group perks.

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2. Delivering VIP-Level Service

A standout membership experience begins with recognition and personalization. Think VIP treatment where staff remember preferences, ensure seamless service, and make members feel at home every visit.

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3. Layering Value Through Perks

Perks drive purchase decisions. Popular incentives include:

• Priority booking during peak hours
• Discounts on food and drinks
• Exclusive access to leagues, events, or rooms
• Complimentary merch or freebies
• Bring-a-friend benefits

The ultimate goal? Incentivize more visits and higher spend per visit.

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Launching Your Program the Right Way

Start Small, Scale Smart

If it seems like a daunting task to get memberships up and running, start small. Begin with one simple membership tier to test demand. As you learn more from your customer base, evolve the offerings based on real feedback and customer desires.

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Choose the Right Payment Cadence

• Monthly plans lower the entry barrier and are great for newcomers.
• Annual plans lock in commitment and reward loyalty—often with bonus perks.
• Testing both is key.
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Use Software to Your Advantage

Platforms like Rex make it easy to sell, manage, and integrate memberships—both online and on-premise.

• Display membership plans during the booking process
• Offer seamless signup on-site while guests are already enjoying themselves
• Automate perks, redemptions, and renewals to reduce staff burden

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Real-World Example: Kraken

Kraken offers three monthly membership options:

• Pickleball
• Skating
• Family Skating

Their setup is a perfect case study in simplicity and clarity—no analysis paralysis, just straightforward value. Members can see exclusive perks like cabana access or longer playtime directly on the booking page.

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Final Thoughts: Just Launch It

Still on the fence? Here’s what Josh and Kevan recommend:

“There’s very little to lose and a lot to gain. Test a plan, promote it digitally and in-person, and iterate. Let your regulars become your super fans.”

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Key Takeaways:

• Unlock monthly recurring revenue
• Deliver next-level guest experiences
• Build a loyal, engaged customer base

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Memberships aren’t just a revenue tool—they’re a strategic differentiator in a crowded market.

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Thinking about launching memberships at your venue? You’re just a few clicks away from turning casual visitors into loyal superfans.

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