Lucky Strike relaunches with REX

Introduction

As one of the most recognized bowling lounges in America, Lucky Strike Entertainment has 16 locations across 10 states. Serving as a hub for fun, Lucky Strike has evolved by adding a gastro-focused menu of food and drinks as well as an array of entertainment options. Lucky Strike needed a reservation platform to increase conversions for lane reservations
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Lucky Strike believed there was an opportunity to double revenue from individual lane reservations. When Lucky Strike first started out, online reservations accounted for a small portion of their sales while private events took the lions share.
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The Challenge

Lucky Strike's existing reservation platform had several issues, resulting in poor conversion and a bad guest experience.
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1. There was a design disconnect with the website and the checkout flow.
2. Customers would often feel like they reached the wrong page.
3. The checkout took too long causing many people to exit before checking out.
4. Staff was spending too much time managing each venue.
5. Availability was not real time and had to be updated weekly

The Solution

Lucky Strike chose REX for its reservation needs. REX worked closely with Lucky Strike to create a solution that supports the company’s goals. By taking a customer-centric approach and understanding the pain points in the previous reservation process REX was able to deploy a new and improved reservation platform system that solved all the previous issues

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Results

‍Better Design
Customers expect brand consistency and fluid design. We provided Lucky Strike with a theme editor that allows branding elements like logos, colors, and lifestyle photography to be uploaded.

Simplified Customer Journey
Previously Lucky Strike had 2 main call-to-action buttons on their website; “Book a Party” and “Reserve a Lane”. We eliminated the confusion and directed guests to 1 place.

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Improved Guest Experience
Guests no longer felt like they were doing homework when making a reservation. The new system is user friendly and allows guests to quickly make reservations, eliminating frustration and resulting in a better guest experience.

Less Time Managing
We gave venue managers the tools to efficiently manage each venue. Our admin dashboard gives Lucky Strike staff a live look at reservation status, allows for building multiple schedules, and the ability to auto-charge no-shows.

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