4 minutes

Capturing Attention: How Activity Centers are Leveraging Instagrammable Experiences

Creating photo-worthy spots and moments within your venue can encourage visitors to share their experiences on social media, increasing organic reach.

In today's highly competitive market, businesses are vying more than ever for customer attention. This is  particularly true for competitive socializing venues where the key to standing out is to create visually striking environments, complemented by food and drinks that are as appealing to the taste buds as they are to the camera. The secret sauce lies in designing spaces and moments that are instagrammable. When visitors capture and share these images online, it naturally amplifies the venue's visibility. This initiates a domino effect: people see these shared posts, their curiosity is piqued, and they are compelled to book their own experiences. This phenomenon, known as the 'Viral Loop,' is revolutionizing the way activity centers attract and engage their audiences. Let's explore how this approach is making an impact.

The Art of Visual Appeal

Eaterainment venues are no longer just focusing on providing fun experiences; they are also transforming their spaces into visually stunning havens. Think vibrant colors, unique installations, and thematic decor that instantly draw the eye. It's not just about looking good; it's about creating an environment that's irresistibly photogenic. From the way the lighting casts the perfect glow on a cozy corner to how the art on the walls tells a story, every detail is thoughtfully considered. to encourage visitors to take out their phones and capture the moment.

A Menu That Invites Shares

It's not just about the sights; the culinary experience is also getting a makeover. Venues are curating menus that offer more than just taste; they provide a visual feast too. From creatively plated dishes to drinks that pop with color, these offerings are designed to make guests pause and snap a photo, which often finds its way to social media platforms.

Here are just a few actionable ideas on how you create social sharing moments in your venue:

  • Create a signature instagrammable dish or drink
  • A dedicated photo wall with cool backdrop / catchy neon sign
  • Add games or competitive elements like a leaderboard
  • Consider table-side prep for a specific menu item
  • Bring in a DJ to elevate the vibe

The Power of Shareable Moments

The idea is simple yet powerful: when a venue is visually enchanting, it naturally encourages visitors to pull out their phones and snap photos. These shared images not only preserve memories but also serve as personal endorsements, broadcasting the unique charm of the venue to a wider audience. In this way, eaterainment venues are not just offering a place to eat and play; they're providing a backdrop for shareable moments, making each visit not just a meal or a game, but an experience worth capturing and sharing. When visitors share their experiences online, it creates a ripple effect. Each post acts as a personal endorsement, reaching friends and followers who might not have known about the venue otherwise. This organic spread of content is invaluable. It not only showcases the center's offerings but also builds an organic narrative through the eyes of its guests.

Creating a Viral Loop

This strategy effectively initiates a viral loop. A visitor shares a photo, catching the attention of their network. Intrigued by what they see, new customers are drawn in and look to book their own experience where they are likely to snap more pics to share online. Each share extends the venue's reach further, attracting more visitors and continuing the cycle. It's a powerful way to build awareness and interest without traditional advertising.

Staying Current and Relevant

To keep the momentum going, family fun centers continually update their spaces and offerings. Seasonal themes, new menu items, and rotating decor keep the experience fresh and share-worthy. This not only entices repeat visits but also ensures that the social media content remains varied and engaging.

Encouraging Engagement

These centers often employ strategies like unique hashtags or photo contests to encourage sharing. These tactics not only increase online visibility but also foster a sense of community among visitors. They're not just customers; they're active participants in promoting and shaping the venue's story.


By turning their spaces into photo-worthy hotspots, family fun centers are tapping into the heartbeat of the digital era. This strategy is more than just about getting noticed; it's about creating experiences that guests are eager to share. In doing so, these venues are not just filling their spaces with visitors; they're building a brand that resonates with the connected, social media-savvy generation. It's a smart, adaptive approach to marketing in an age where a picture really can be worth a thousand words, or in this case, countless new visitors.

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Joshua Sadigh
The Field

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